Success Story:

ASICS Malaysia

Job Scope
Public Relations (Traditional & Digital), KOL Relations & Engagement
July 2021 – June 2023 (Retainer)

To provide ongoing public relations support as well as increase awareness for the brand, its products, events and activities.

RM48 mil+

PR Value

50 mil+




INK provided ongoing traditional and digital PR support including conceptualizing, development and executing brand campaigns from sports, fashion lifestyle, and CSR.

INK played an integral part in establishing and strengthening relationships with relevant media, KOLs and athletes in the competitive sports and fashion landscape, to raise awareness for the brand, its products, events, and activities.

  • Succeeded in securing 2 PR Awards for the brand
    • Marketing-Interactive PR Awards 2023 – Best PR Campaign : Fashion & Apparel
    • Malaysia Public Relations Awards 2023 – Consumer Launch Award (B2C)
  • Executed more than 40 campaigns launching new products along with product trials, season previews, as well as media trips, including notable campaigns such as :
    • Celebration of Sport 2021 (in conjunction with Tokyo 2020)
    • ASICS Innovation Summit – Meta : Time : Trials 2022 @ Malaga, Spain
    • ASICS Regional Meta : Time : Trials 2022 @ Bangkok, Thailand
    • Art in Motion (in collaboration with Kenji Chai)
    • ASICS Uplift Challenge 15:09 x MIASA Malaysia
    • ASICS x Sneakerlah x Hundred% – Gel-Lyte III “Teh Tarik”
    • ASICS Gel-Nimbus 25 (25th Anniversary Edition)
    • World Ekiden Day 2021 & 2022
  • Collaborated with more than 100 KOLs and athletes through product seeding, trials, photoshoots, appearances, as well as media and social media campaigns.
Get in touch

Let’s Connect

If you have come this far, don’t leave without dropping us a note. Let us know how we can help.
These Terms will be applied fully and affect to your use of this Website. By using this Website, you agreed to accept all terms and conditions written in here. You must not use this Website if you disagree with any of these Website Standard
Copyright © INK PR SDN BHD. All Rights Reserved.
Privacy Policy