Soka International School Malaysia (SISM) set out to establish itself as a leader in holistic education through multiple campaigns, focusing on emotional intelligence, community building, and the integration of values-based education. The overarching aim was to increase awareness and build the school’s reputation as a nurturing space for personal and academic growth.
Since August 2023, the PR strategy for Soka International School Malaysia (SISM) has focused on several key initiatives:
Entrance Ceremony
In August 2023, SISM celebrated its inaugural Entrance Ceremony, marking the start of its academic year. This event reinforced the school’s commitment to cultivating lifelong learners through a humanistic education approach.
Grand Opening
January 2024 saw SISM’s official Grand Opening, introducing the school’s philosophy and progressive learning environment to media, stakeholders, and educators. The event garnered substantial media attention, positioning SISM as an innovative educational institution.
Media Tour & Interview
In April 2024, a Media Tour showcased SISM’s modern facilities and distinctive educational approach. This led to several media interviews including on 8TV’s Living Delight, where school leaders highlighted SISM’s integration of emotional intelligence into student life.
Media Campaign: Cultivating Kindness
In response to growing concerns around bullying, SISM launched the “Cultivating Kindness: Combatting Bullying” campaign. This initiative spotlighted SISM’s humanistic learning approach to fostering empathy and kindness among students, further positioning the school as a champion of social issues.
The comprehensive PR campaign has positioned SISM as a leader in holistic and humanistic education. SISM’s ongoing efforts, including the media interview series and educational outreach, continue to promote its core values, gaining further traction within the education sector and among parents and students.
Through strategic media engagement, event execution, and targeted campaigns, SISM has not only enhanced its brand presence but has also set an example for values-based education in Malaysia. The school’s ongoing commitment to emotional and social development positions it as a benchmark for modern education, appealing to parents, students, and educators alike.
