Success Story:

Revenue Valley

Revenue Valley
Job Scope
Public Relations (Traditional & Digital), KOL Relations & Engagement
Ad Hoc since Dec 2022 | Retainer since July 2023

Elevate the brand presence and cultivate lasting desirability for Tony Roma's, The Manhattan FISH MARKET, and NY Steak Shack restaurants through strategic public relations and KOL engagement initiatives.

RM6 mil+

PR Value

8 mil+



Revenue Valley

INK seamlessly delivered continuous traditional and digital PR support, contributing to campaign conceptualisation, development and execution of promotional campaigns for renowned Revenue Valley’s F&B franchise brands – Tony Roma’s, The Manhattan FISH MARKET, and NY Steak Shack.

With a collaborative and measure approach, INK actively fostered meaningful relationships with media as well as influencers in the vibrant food and beverage scene. This collaborative effort was geared towards spreading the word about the brands and drawing more footfall to the establishments.

  • Executed more than 20 campaigns launching new limited time offer menus, store openings including notable campaigns such as :
    • Tony Roma’s 50th Anniversary Year End Celebration
    • Buka Puasa campaigns for Tony Roma’s & The Manhattan FISH MARKET
    • World Food Day 2023 x Revenue Valley CSR Campaign
    • New NY Steak Shack Store Openings at Setapak Sentral and Selayang Mall
    • Tony Roma’s Merdeka menu and Halal Announcement
  • Collaborated with more than 100 KOLs through dining sessions and media drops for new menu launch campaigns.
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