MILO

Through an integrated PR approach, we executed a full spectrum of traditional and digital media strategies to highlight MILO’s impact on sports development in Malaysia. From securing high-profile media coverage to managing on-ground media relations, we ensured sustained visibility for MILO’s sports initiatives while reinforcing its brand legacy in Malaysian sports.

Key campaigns included:

• SUKMA & PARA SUKMA – Platinum Sponsorship Announcement
  • Announced MILO’s continued support as a Platinum Sponsor, underscoring its commitment to developing young athletes in Malaysia’s premier multi-sports event.

• Bertrand Rhodict Lises Joining the MILO Family
  • Welcomed national diving star Bertrand Rhodict Lises as MILO’s latest sports ambassador, leveraging media engagement to inspire young athletes.

• MSSM – Post Event Announcement
  • Positioned MSSM as a vital platform for youth sports development, amplifying MILO’s long-standing support in nurturing future Malaysian sports stars.

• MILO x FAM Ultimate Experience 2025
  • A unique initiative bridging grassroots football with national-level aspirations, giving young footballers an unforgettable experience with FAM.

• MILO Sports Coffee Table Book
  • A commemorative publication celebrating MILO’s profound impact on Malaysian sports, chronicling its decades-long commitment to grassroots development, young athletes, and national sporting excellence.
  • The beautifully curated book was personally presented to distinguished recipients, including Malaysian royalty, key stakeholders, and Nestlé HQ leadership, further reinforcing MILO’s legacy as a cornerstone of the nation’s sporting journey.