Create awareness and anticipation for KitKat Malaysia’s new variants by focusing on product attributes anchored on indulgence and its ingredients through strategic public relations and KOL engagement initiatives.
INK provided comprehensive and seamless traditional and digital PR support, playing a pivotal role in conceptualizing, developing, and executing of promotional campaigns for KitKat, one of Malaysia’s leading chocolate confectionery brand.
INK cultivated significant relationships with both media outlets and influencers within the vibrant confectionery landscape through collaborative and strategic approaches. This concerted effort was aimed at amplifying awareness surrounding the various new KitKat flavors introduced over the years.
Overseeing the successful execution of over 15 campaigns, INK spearheaded the launch of new product variants and sustained engagement initiatives, ensuring KitKat remained at the forefront of consumer attention.
