Announce the celebration of F&N’s 140 years of goodness and enjoyment themed 'Kisah Kita… Selamanya' while amplifying F&N’s sustainability agenda alongside its concourse celebration event in 1 Utama.
INK was tasked with heralding F&N’s 140 years of goodness and enjoyment through the themed campaign Kisah Kita… Selamanya while amplifying F&N’s sustainability agenda of new innovations and business rigor through strategic media and KOL engagement initiatives.
The campaign launched with a highly anticipated concourse celebration event in 1 Utama, offering media, KOLs, and consumers a nostalgic journey through F&N’s 140-year history in Malaysia, along with product sampling. The launch event was also graced by our national sports heroes Datuk Wira Dr Lee Chong Wei as well as Dato’ Azizulhasni Awang.
By seamlessly integrating traditional and digital publicity efforts, INK has been instrumental in making headlines and celebrating this significant anniversary milestone in Malaysia.
