Create excitement surrounding the launch of the Columbia Sportswear brand in Malaysia, highlighting the store openings in prestigious locations such as KLCC, Pavilion Bukit Jalil, as well as MidValley Megamall.
INK PR was tasked with unveiling the highly anticipated grand launch of the Columbia Sportswear brand in Malaysia through strategic media and KOL engagement initiatives. The campaign marked the opening of three outlets located in KLCC, Pavilion Bukit Jalil as well as MidValley Megamall.
The campaign kicked off by involving passionate outdoor KOLs in a “Journey with Columbia” hiking session, offering them an exclusive opportunity to experience the brand’s products firsthand. Culminating in a concourse activation event, the campaign finale not only facilitated the media launch but also fostered direct consumer engagement at MidValley Megamall.
Through a harmonious integration of traditional and digital publicity efforts, INK has been instrumental in making a big splash on the brand’s arrival in Malaysia.
