INK provided ongoing traditional and digital PR support including conceptualizing, development and executing brand campaigns from sports, fashion lifestyle, and CSR.
INK played an integral part in establishing and strengthening relationships with relevant media, KOLs and athletes in the competitive sports and fashion landscape, to raise awareness for the brand, its products, events, and activities.
- Succeeded in securing 2 PR Awards for the brand
- Marketing-Interactive PR Awards 2023 – Best PR Campaign : Fashion & Apparel
- Malaysia Public Relations Awards 2023 – Consumer Launch Award (B2C)
- Executed more than 40 campaigns launching new products along with product trials, season previews, as well as media trips, including notable campaigns such as :
- Celebration of Sport 2021 (in conjunction with Tokyo 2020)
- ASICS Innovation Summit – Meta : Time : Trials 2022 @ Malaga, Spain
- ASICS Regional Meta : Time : Trials 2022 @ Bangkok, Thailand
- Art in Motion (in collaboration with Kenji Chai)
- ASICS Uplift Challenge 15:09 x MIASA Malaysia
- ASICS x Sneakerlah x Hundred% – Gel-Lyte III “Teh Tarik”
- ASICS Gel-Nimbus 25 (25th Anniversary Edition)
- World Ekiden Day 2021 & 2022
- Collaborated with more than 100 KOLs and athletes through product seeding, trials, photoshoots, appearances, as well as media and social media campaigns.
