Brew excitement and awareness for opening of % Arabica outlets in Malaysia with a robust blend of strategic public relations and KOL engagement activities
INK was tasked with brewing anticipation for the highly awaited opening of % Arabica outlets through strategic media and KOL engagement initiatives. The campaign celebrated the launch of three new locations at Pavilion Bukit Damansara, TRX, and MET Tower.
The store openings featured engaging activities such as bean education sessions, latte art workshops, and plentiful product sampling. Designed by renowned architects, the outlets were picture-perfect and Instagram-ready.
By seamlessly blending traditional and digital publicity efforts, INK has been instrumental in percolating excitement and making a bold splash for the brand’s store openings in Malaysia.
